How A Kitchen Cabinet Company Generated 94 Leads In 30 Days With Google Ads

iCabinetry Direct sells factory-direct kitchen cabinets, which puts the company in a strong position on both pricing and demand. Homeowners planning kitchen upgrades and builders sourcing cabinets for projects were already searching online — the opportunity was sitting there.

Demand was never the issue. The challenge was building a system that turned that demand into consistent, qualified inquiries from people ready to buy: capturing high-intent searches, staying in front of buyers comparing options, and scaling lead volume without letting cost per lead drift.

Instead of leaning on one campaign type, SearchParty Marketing built a full-funnel Google Ads system across Search, Demand Gen, and YouTube designed to reach homeowners and builders at different stages of the buying process.

Search captured people actively shopping for cabinets. Demand Gen re-engaged visitors still in the decision phase. YouTube built awareness with buyers who hadn't started shopping yet. The result was leads from immediate buyers and future buyers at the same time.

In the first 30 days, $6,054 in ad spend produced 93.97 tracked leads at an average cost per lead of $64.43 — nearly 100 inbound inquiries from people looking to purchase kitchen cabinets.

Search campaigns did the heavy lifting: 85 leads at a $51.39 cost per lead, an 8.50% click-through rate, and a $3.26 average CPC. Those leads came from people actively searching terms like kitchen cabinets, wholesale cabinets, and cabinet suppliers — homeowners and builders alike, ready to move forward.

Demand Gen served as the follow-up layer, producing 7.97 leads at $137.42 each. Larger projects rarely close on the first visit, so this campaign kept the brand in front of builders comparing suppliers and homeowners still planning their kitchens, supporting conversions that landed later.

YouTube handled top-of-funnel growth with more than 175,000 impressions, strong engagement, and consistent audience growth. That early exposure made later clicks more likely to convert.

Most advertisers focus only on bottom-of-funnel traffic, which caps them at the people already searching today. Running Search, Demand Gen, and YouTube together let us reach homeowners and builders earlier, stay visible through longer decision cycles, and capture more total demand.

Each campaign supported the others, which made the whole system more stable and easier to scale.

The biggest takeaway wasn't efficiency — it was volume and consistency. The client received so many inquiries that they asked us to scale campaigns down because their team could not keep up.

That's exactly what a lead generation system should do: capture demand, nurture interest, and convert consistently. Once it's in place, growth becomes predictable rather than seasonal.