How A Decorative Concrete Company Turned Online Clicks Into 87 Real Concrete Leads

Concrete Adventures is a decorative concrete company in the Southeastern U.S. doing genuinely impressive work — concrete stains and overlays, polished floors, resinous coatings, and vertical concrete carving. The craftsmanship was there. The online presence wasn't.

Their goals were straightforward: attract more high-quality leads, increase brand visibility, and get a website that actually performed and converted instead of just existing.

Concrete Adventures came on with our GROWTH Plan, a complete marketing package rather than an ads-only engagement.

Website revamp: we rebuilt the site from the ground up — faster, more SEO-friendly, and structured to turn visitors into leads instead of leaving them to browse and bounce.

Google Ads: we launched a targeted Search campaign on high-intent decorative concrete keywords like "concrete overlays near me" and "garage floor epoxy," then optimized it continuously — tightening geo-targeting, rewriting headlines, and filtering out junk clicks so every dollar worked harder.

Over 90 days the campaign produced 7,973 impressions and 898 clicks on $2,954.66 in ad spend — an average CPC of $3.29, an 11.26% click-through rate, and a 9.69% conversion rate.

That added up to 87 leads at a $33.96 cost per lead. Month by month: 28 leads at $35.37 in April, 26 leads at $38.61 in May, and 33 leads at $29.11 in June — volume up and cost down as the campaign matured.

A conversion-driven website. The rebuilt site turned visitors into leads with clear messaging, professional visuals, and far better mobile performance.

High-intent advertising. We went after buyers actively searching for premium decorative concrete solutions, which is why the click-through rate cleared 11% — roughly triple a typical home services search benchmark.

Niche targeting. We reached people looking for premium decorative concrete work specifically, not general contractors or tire kickers.

A falling cost per lead. CPL dropped nearly 25% from April to June, which is the clearest signal a campaign has room to scale rather than just spend.

High-value job focus. We don't only chase garage floor epoxy keywords. We also target high-ticket work like pool deck resurfacing, which delivers a far higher return than most home service categories.

In three months Concrete Adventures generated 87 solid leads from Google Ads, built a stronger online brand, and got a website that finally reflects the quality of their work. They went from hard to find online to a full digital presence that books jobs and builds trust.

Their Google Ads campaign is no longer an experiment — it's a core part of how they book new work.

With momentum building, we keep optimizing ad copy, targeting, and bidding to push more leads at lower cost. The goal is simple: keep Concrete Adventures growing without wasting a dollar.