How A Calgary Dog Training Business Filled Its Calendar With 178 Google Ads Leads

Arsenal Canine Academy is a premium dog training business serving Calgary and the surrounding communities. Professional dog training is a crowded, competitive niche, and word-of-mouth alone couldn't fill training sessions predictably across every service area.

They needed a lead source they could count on month after month — enough qualified inquiries from local dog owners to keep the calendar full without cost per lead creeping out of control.

Arsenal partnered with SearchParty Marketing to scale the business with a search-first strategy. We launched Google Search campaigns built around high-intent local keywords like "puppy training Calgary" and "dog obedience classes near me" — the searches people run when they are ready to book, not just browsing.

We wrote the ads, built the landing pages, and optimized continuously toward the lowest cost per qualified lead. Conversion tracking separated calls from ads, lead form submissions, and chat leads, so every optimization decision was based on real inquiries instead of clicks.

CA$2,841.62 in ad spend produced 18,338 impressions and 994 clicks at a CA$2.86 average cost per click, generating 57 leads at a 5.76% conversion rate and CA$49.66 per lead.

In a single month, the campaign filled Arsenal's training schedule and kept the phone ringing with local dog owners ready to book.

Across three months the campaign delivered steady, repeatable results: 54,331 impressions, 3,312 clicks, and CA$8,620.74 in spend producing 178 leads at a CA$48.35 average cost per lead and a 5.38% average conversion rate.

April brought 64 leads at CA$45.07, May 57 at CA$50.72, and June 57 at CA$49.66 — consistency that lets a service business staff and schedule with confidence.

This is exactly the kind of growth Arsenal was aiming for: steady leads, a full calendar, and a system they can count on. Google Ads went from a test to a driving force behind the business.

The work continues — ongoing optimization is aimed at pushing lead volume higher while holding cost per lead in the same range.