Real campaigns. Real businesses. Real performance.

Google Ads & paid media case studies.

A selection of Google Ads, YouTube Ads, and PPC management engagements across ecommerce, premium services, and multi-location lead generation.

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Ecommerce — Factory-Direct Kitchen Cabinets

iCabinetry Direct

Google SearchDemand GenYouTube
94
Leads / 30 Days
$64.43
Avg Cost Per Lead
$6,054
Ad Spend

Problem

Strong factory-direct pricing and clear buyer demand, but no system to consistently turn that demand into qualified inquiries from both homeowners and builders ready to purchase.

Strategy

Built a full-funnel Google Ads system — high-intent Search for active buyers, Demand Gen to re-engage shoppers mid-decision, and YouTube to expose the brand to homeowners and builders earlier in the journey.

Result

94 inbound inquiries in 30 days at a $64.43 average cost per lead. Volume climbed so quickly the client asked us to scale campaigns down so their team could keep up.

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Decorative Concrete — Southeastern U.S.

Concrete Adventures

Google SearchWebsite RebuildLanding Pages
87
Leads / 90 Days
$33.96
Cost Per Lead
11.26%
Click-Through Rate

Problem

A talented decorative concrete company whose online presence wasn't keeping up with their craftsmanship. They needed more high-quality leads, better brand visibility, and a website that actually converted.

Strategy

GROWTH Plan engagement: rebuilt the website for speed, SEO, and conversion, then launched a tightly targeted Google Search campaign on high-intent keywords like 'concrete overlays near me' and 'garage floor epoxy' — optimizing geo-targeting, headlines, and junk-click filtering continuously.

Result

87 leads in 90 days at a $33.96 cost per lead and an 11.26% CTR. CPL dropped nearly 25% as the campaign optimized, and Google Ads went from experiment to core booking channel.

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Premium Services — Professional Dog Training, Calgary

Arsenal K9 (Arsenal Canine Academy)

Google SearchLanding Pages
178
Leads / 90 Days
$48.35
AVG COST PER LEAD (CAD)
5.38%
Avg Conv. Rate

Problem

A premium dog training business that needed a steady, reliable flow of high-intent local leads to keep training schedules full across multiple service areas in a competitive niche.

Strategy

Search-focused Google Ads campaign targeting high-intent local queries like 'puppy training Calgary' and 'dog obedience classes near me'. We wrote the ads, built the landing pages, and optimized for lowest-cost qualified leads.

Result

178 qualified leads in 90 days at an average $48.35 per lead. A full calendar, consistent month-over-month performance, and a paid media system the business can count on.

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Dental Services — Champaign, IL

Q Dental

Google Search
95
Patient Leads / 3 Mo
$62.46
Avg Cost Per Lead
49
New Patients In May

Problem

A competitive local dental market where the practice needed more new patient inquiries — calls and form fills — at a cost per lead that actually penciled out, not just more raw traffic.

Strategy

Launched a focused Google Search campaign targeting high-intent dental keywords in the local service area. Continuously tuned keywords, search terms, bidding, ad copy, budget allocation, and lead quality to push spend toward the searches most likely to convert into real patient inquiries.

Result

95 patient leads in 3 months for Q Dental at a $62.46 average cost per lead on $5,935 in spend — a 7.00% CTR and 5.22% conversion rate. Momentum carried into May, when the practice booked 49 new patients in a single month.

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Ecommerce — Bike Retail, Holiday Season

Victory Bicycle Studio

Google ShoppingPerformance MaxYouTube Ads
32x
Blended Holiday ROAS
$371.9K
Conversion Value
138
Conversions / 60 Days

Problem

Victory Bicycle Studio needed to move a large amount of in-stock holiday inventory while keeping return on ad spend extremely high — turning seasonal demand and strong pricing into actual sell-through.

Strategy

A two-part Google Ads system: YouTube Ads featuring the owner's own product walkthrough videos to build demand and trust, paired with a Shopping / Performance Max push on the product feed to capture buyers ready to purchase. Authentic video gave the deals personality static product ads can't.

Result

Across November and December, $11,615 in ad spend produced $371,900 in tracked conversion value — a 32.02x blended ROAS and a near sell-out holiday season. November Shopping / PMax alone hit 47.29x ROAS.

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