Real campaigns. Real businesses. Real performance.

Google Ads & paid media case studies.

A selection of Google Ads, YouTube Ads, and PPC management engagements across ecommerce, premium services, and multi-location lead generation.

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Ecommerce — Factory-Direct Kitchen Cabinets

iCabinetry Direct

Google SearchDemand GenYouTube
94
Leads / 30 Days
$64.43
Avg Cost Per Lead
$6,054
Ad Spend

Problem

Strong factory-direct pricing and clear buyer demand, but no system to consistently turn that demand into qualified inquiries from both homeowners and builders ready to purchase.

Strategy

Built a full-funnel Google Ads system — high-intent Search for active buyers, Demand Gen to re-engage shoppers mid-decision, and YouTube to expose the brand to homeowners and builders earlier in the journey.

Result

94 inbound inquiries in 30 days at a $64.43 average cost per lead. Volume climbed so quickly the client asked us to scale campaigns down so their team could keep up.

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Decorative Concrete — Southeastern U.S.

Concrete Adventures

Google SearchWebsite RebuildLanding Pages
87
Leads / 90 Days
$33.96
Cost Per Lead
11.26%
Click-Through Rate

Problem

A talented decorative concrete company whose online presence wasn't keeping up with their craftsmanship. They needed more high-quality leads, better brand visibility, and a website that actually converted.

Strategy

GROWTH Plan engagement: rebuilt the website for speed, SEO, and conversion, then launched a tightly targeted Google Search campaign on high-intent keywords like 'concrete overlays near me' and 'garage floor epoxy' — optimizing geo-targeting, headlines, and junk-click filtering continuously.

Result

87 leads in 90 days at a $33.96 cost per lead and an 11.26% CTR. CPL dropped nearly 25% as the campaign optimized, and Google Ads went from experiment to core booking channel.

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Premium Services — Professional Dog Training, Calgary

Arsenal K9 (Arsenal Canine Academy)

Google SearchLanding Pages
178
Leads / 90 Days
CA$48.35
Avg Cost Per Lead
5.38%
Avg Conv. Rate

Problem

A premium dog training business that needed a steady, reliable flow of high-intent local leads to keep training schedules full across multiple service areas in a competitive niche.

Strategy

Search-focused Google Ads campaign targeting high-intent local queries like 'puppy training Calgary' and 'dog obedience classes near me'. We wrote the ads, built the landing pages, and optimized for lowest-cost qualified leads.

Result

178 qualified leads in 90 days at an average CA$48.35 per lead. A full calendar, consistent month-over-month performance, and a paid media system the business can count on.

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