Med Spa & Weight Loss Center — Southern California
Executive Medical Spa
How A Multi-Location Med Spa Got Qualified Weight Loss & HRT Leads From Google
34 qualified weight loss and HRT leads in one month at $44.72 per conversion on $1,520 in spend.
The challenge
Executive Medical is a med spa and weight loss clinic with multiple locations across Southern California. The team had tried plenty of ways to attract new patients — Facebook, Google Ads, word of mouth, and several other agencies — but none of it delivered the consistency they wanted.
They needed a more effective way to reach prospective patients online, and a way to identify which services and offers actually resonated with their local communities.
"We were really struggling to find the best way to get patients. We had hired agencies in the past and tried Google, but it just wasn't working out."
Dr. Mike Woo-Ming, CEO & Founder, Executive Medical
The strategy
SearchParty Marketing worked closely with Dr. Woo-Ming to understand Executive Medical's services, audience, and growth opportunities.
We evaluated the practice's treatment areas — hormone therapy, aesthetics, and weight loss — to pinpoint where the strongest demand could be generated. Google Search and Performance Max campaigns then put those offers in front of people actively exploring the services.
"Your team went over certain areas and asked what I thought would work. We found results right away. We really took off with our weight loss."
Dr. Mike Woo-Ming, CEO & Founder, Executive Medical
February 2026 Google Ads results
$1,520.91 in ad spend produced 10,015 impressions and 404 clicks at an average cost per click of $3.76, generating 34 tracked conversions at an average cost of $44.72 each.
The Performance Max campaign was especially efficient, generating 20 tracked conversions at an average of $27.34 apiece. The Search campaign generated another 14, helping Executive Medical connect with prospective patients across multiple stages of their search.
The value of an experienced marketing team
Like many med spa owners, Dr. Woo-Ming was balancing patient care, business operations, team leadership, and marketing. Having a team manage the day-to-day strategy made the process easier.
His advice to other med spa owners is straightforward.
"It was really comforting to have an expert who has actually done this and has done it successfully. It's really been a smooth process."
Dr. Mike Woo-Ming, CEO & Founder, Executive Medical
"Marketing is a vital part of your business, but unless you're in there every day understanding what's going on, I would recommend trusting someone like Reuben and his team. They can really deliver on the results."
Dr. Mike Woo-Ming, CEO & Founder, Executive Medical
Ready to grow your med spa?
If you want to attract more prospective patients, improve your online lead generation, and build a marketing strategy around the services your community actually wants, SearchParty Marketing can help. Book a call with our team to talk through your med spa and your growth goals.
Book A Discovery CallWant the same system for your business? See our PPC management services or our Google Ads agency page.
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