Scale Your Brand w/ Seattle's Premier Paid Media Specialists

Arsenal Canine Academy Packs Out Their Calendar With Google Ads

Client: Arsenal Canine Academy – Calgary
Industry: Dog Training Services
Challenge: Generate consistent leads and fill training sessions across multiple service areas in a competitive niche

Our Strategy

Arsenal Canine Academy partnered with SearchParty Marketing to scale up their dog training business using a smart, search-focused strategy. We launched a Google Ads campaign targeting high-intent keywords like “puppy training Calgary” and “dog obedience classes near me.” Our goal was simple: get Arsenal Canine Academy in front of local pet owners who were ready to book.We wrote the ads, built the landing pages, and optimized everything to get the most leads for the lowest cost.

June 2025 Results

In just one month, the campaign brought in 57 high-quality leads—filling Arsenal Canine Academy's training schedule and keeping their phone ringing with eager dog owners.

Month-Over-Month Growth (April–June 2025)

Over 90 days, this Google Ads campaign produced steady, reliable results:

Over the span of three months, Arsenal Canine Academy brought in 178 qualified leads, averaging just CA$48.35 per lead—a powerful return for any local business.

Outcome

This is exactly the kind of growth Arsenal Canine Academy was aiming for: steady leads, a full calendar, and a system they can count on. Google Ads has become a driving force behind their business momentum—and we’re not stopping here. With ongoing optimizations, we’re working to make the results even stronger in the months ahead.

Want To Fill Your Calendar With Leads?

Let’s build a strategy that gets your phone ringing. Contact SearchParty Marketing today:
👉 https://gosearchparty.com/

Turning Online Clicks into Real Concrete Leads

Client: Concrete Adventures
Plan: GROWTH Plan
Industry: Decorative Concrete Coatings
Region: Southeastern U.S.

The Challenge

Concrete Adventures is a talented decorative concrete company based in the Southeast. They specialize in everything from concrete stains and overlays to polished floors, resinous coatings, and vertical concrete carving. But their online presence wasn’t keeping up with their craftsmanship.Their goals were clear:

Our Strategy

Concrete Adventures signed up for our GROWTH Plan, which includes a total marketing package:1. Website Revamp: We rebuilt their website from the ground up—making it faster, more SEO-friendly, and optimized to convert visitors into leads.2. Google Ads Campaign: We launched a targeted Search Ads campaign focused on keywords like "concrete overlays near me" and "garage floor epoxy". We continuously optimized for performance—tweaking headlines, tightening geo-targeting, and filtering out junk clicks—so every dollar worked harder.

Google Ads Results (90 Days)

Overall Performance:

Month-by-Month:

In just one month, the campaign brought in 57 high-quality leads—filling Arsenal Canine Academy's training schedule and keeping their phone ringing with eager dog owners.

What Made It Work?

The Outcome

In just three months, Concrete Adventures generated 87 solid leads from Google Ads, built a stronger online brand, and now has a website that truly reflects the quality of their work. They’ve gone from “hard to find online” to having a full-blown digital presence that books jobs and builds trust.Their Google Ads campaign is no longer an experiment—it’s a core part of how they book new jobs.

What's Next?

With momentum building, we’ll continue optimizing ad copy, targeting, and bidding strategies to push even more leads at lower costs. The goal? Keep Concrete Adventures growing without wasting a dollar.

Want a pipeline like this for your business?

Let’s talk. Contact us today at 👉 https://gosearchparty.com/